Monday, May 21, 2007

McFly 2015


The McFly 2015 project is incredibly focused. Its single goal is to entice Nike to produce the paleo-futuristic shoes worn my Michael J. Fox in the movie Back to the Future: Part II. The project was launched in April of 2007 by the Maloof brothers (Michael and Charles). When I emailed them I got a response outlining their future plans:

We are currently producing an official commercial for the project that will be available on YouTube, iFilm and other online video sites. We are also making official McFLY 2015 button pins and stickers because there has been a huge demand from all those who have signed up, the American rock band Whirlwind Heat (they were discovered by Jack White of The White Stripes) even asked their fans to sign up so they can rock the McFLYs on stage during a rock show.

A cynic can view this entire campaign as a great way to sell a brand without a product. Selling a sense of community centered around the idea of longing for the paleo-future? Brilliant. These guys are going to sell a lot of buttons and stickers. I'd be surprised if you couldn't find a McFly 2015 t-shirt soon.

See also:
Back to the Future: Part II (1989)
Hoverboards Are Real! (1989)

5 comments:

Arkonbey said...

man! Aren't the ugly new Nikes 'futuristic' enough?

I'd prefer those 'Tron' shoes by Reebok, anyway.

Chris said...

Here are some actual pictures.

Nike McFly (possibly):
http://www.sneakerhunt.com/nike-air-mcfly-to-be-released/

Reebok Tron:
http://www.highsnobiety.com/the_columns/new_dandyism/new_dandyism/archive/2007/february/26/exclusive_reebok_glow_in_action/index.htm?tx_ttnews%255BbackPid%255D=38&cHash=b81e0b3363

Thuktun said...

Someone made a video at some point, too. (It advertises a dead petitiononline link, not the above-mentioned one.)

Anonymous said...

Chris,

The fakes are not sneakers! They're fakes made by some kid in his mom's basement. That's why there's an official website of the McFLY 2015 project, www.mcfly2015.com

dewfish said...

those shoes are ugly. Back to the future was a cool movie and all, but that is stupid.