Thursday, February 26, 2009
The Electronic Home (circa 1988)
Ameritech's (late 1980s) concept video The Electronic Home envisions the futuristic world of HDTV and videophone, as well as internet-like services that allow you to make restaurant reservations (at a cartoonishly stereotypical Italian restaurant), shop for kimonos (because your shirt is made of giant playing cards), or buy a house (with your Atari joystick).
This rather primitive, closed-network system is not unlike the one we saw in the 1993 AT&T concept video, Connections. While I wasn't able to find a specific date for this video, it does use footage from the 1987 GTE concept video Classroom of the Future, so we'll call it "circa 1988" until we learn otherwise.
I'm not an expert on telecommunications law or history, so I can't give the necessary background information to understand Ameritech's motives in this video. But it's pretty clear this video was intended to influence people in power to let Ameritech (now AT&T Midwest) establish a communications network it didn't feel it was able to provide at the time. In other words, look it up and get back to me. I'm talking to you, media-tech nerds!
Previously on Paleo-Future:
Connections: AT&T's Vision of the Future (1993)
GTE's Classroom of the Future (1987)
Motorola's 2000 A.D. (1990)
Pacific Bell Concept Video (1991)
Flowers by Alice (1992)
Apple's Knowledge Navigator (1987)
Apple's Grey Flannel Navigator (1988)
Vision (Clip 1, 1993)
Vision (Clip 2, 1993)
Vision (Clip 3, 1993)