Remember when adding "2000" to a product name was shorthand for futuristic, cutting-edge technology?
In 1969 RCA invited the American public to "take a leap into the year 2000" with a new television set called The Two Thousand. Selling a limited edition of 2,000 sets at $2,000 a pop, (about $12,000 in 2008 dollars), The Two Thousand certainly turned heads.
The advertisement above appears in a book about the history of television advertising, Window to the Future. The ad below appeared in the December 18, 1969 Albuquerque Journal (Albuquerque, NM).
From the Albuquerque Journal:
In one giant step RCA harnessed the speed and accuracy of the computer to help unveil a new century in color television. It's a limited edition (2,000 sets) with unlimited advancement.
First and most obvious, is its 21st century design, its sculptured whiteness curves to a rosewood veneer top. The black translucent doors slide back and disappear into the set, revealing the 23-inch diagonal screen.
And what a picture you'll see on that screen.
It's the new RCA Hi-Lite 70 tube - computer designed and engineered for 100% more brightness than any previous big screen RCA color tube. The Hi-Lite 70 tube gives such a vivid, detailed picture, you can even watch it in a brightly-lit room.
The remote controls of color, tint and volume are computer-designed too. They operate electronically so there are no motors, no noise, and no moving parts to wear out or break down.
Inside The Two Thousand, though, is the biggest news.
RCA eliminated the conventional VHF tuner. In its place are new computer-like "memory" circuits - electronic circuits with memories like tiny computers.
When you press the remote control button, the circuits automatically remember which channels you have programmed. So there's no wandering through empty channels for the station you want. You simply go silently and instantly from one live station to the next.
Press the UHF lever and the signal seeking circuitry takes over. A silent motor sweeps up and down the UHF band, seeking an active channel. When it finds one it stops. There's never any need to fine-tune the pictures. It's done for you electronically.
The Two Thousand represents the pinnacle of achievement in Color TV engineering and performance. Open its doors and embark on a totally new viewing adventure.
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