Tuesday, March 27, 2007
Call a Serviceman (Chicago Tribune, 1959)
In the September 13, 1959 edition of the Chicago Tribune Sunday Magazine Evelyn Zemke wrote an amusing piece about her vision for housewives of the future. Below is an excerpt from the first part of her story.
"Call a service man," my husband always says when one of our appliances refuses to function.
Sounds simple enough, doesn't it? Well, it is. At the very worst, probably only the washer, dryer, dishwasher, and TV would give up one day. But what about the housewife of the future - say of the year 2000, when the electronic era will be at its peak?
I can just picture myself in her place - ready to start another care-free day sitting around reading a science fiction thriller while the gadgets do all the work. Already the electronic brain in my kitchen is busy preparing and serving breakfast.
My husband, arriving at the table exclaims, "Pizza? For breakfast?"
"I pushed the button labeled BACON AND EGGS, but-"
"There's a wire crossed somewhere. Call a service man."
After doing so, I dispose of the garbage in the electronic disposal unit and pile the dishes in the ultra-sonic dishwasher. Then, After pushing the button which starts the electronic vacuum cleaner, I go out to the garage to set the timer for our radar controled lawnmower.
"Ki-yi-yi!" Sounds like Fifi, our pet poodle.
My daughter, standing in the doorway, calls, "Mom! The cleaner is vacuuming Fifi!"
Monsanto House of the Future (1957-1967)