The ad is utterly perplexing.
"In the future, incredibly expensive technology could enable a few people to live for 200 years or more. Who will be chosen? And, who will choose?"
Why would a paper company take out such a bizarre ad? Because, "...we are a forest products company, and plant seeds that take up to 50 years to become mature trees, Champion International has to think a lot about the future."
2 comments:
Champion Paper Company was in Canton, North Carolina, in the mountains. After an employee buy-out, it became the Blue Ridge Paper Company. A long class action suit against it for polluting the watershed was recently settled. In the early 1990s at UNC I taught a student who had a Champion Paper scholarship. She ended up writing a research paper that critiqued the company for its bad practices. She cared about her scholarship, but she cared about her home community more.
Thanks for the background info.
Post a Comment